PROJECT PROPOSAL
1. Description:
Jubilant and outside-the-line swathes and clouds of purples, pinks, blues, reds and yellows will be painted directly onto thousands of dull grey rocks covering a large city lot under a highway downtown. The landscape will transform from a dead space into an artwork inspiring awe, joy, and transcendence. (More detail in Letter of Interest above).
2. Cost:
$26,000
3. Dates and Duration:
Summer 2021-2022+
Creation - 2 weeks (flexible); site cleanup/prep (garbage, spray wash of stones, etc) 2 days, painting white, 2 days, color 8 days.
Web Creation - 2 weeks (Virtual Tour, 360 videos, photos)
Community Engagement - April-ongoing (rock painting at site, libraries, schools, community centers), rock placement, site walks and talks.
Documentation - Ongoing, posting of light & seasonal changes, time-lapse, viewer’s photos, activities etc
Maintenance - Ongoing, garbage, dirt cleaning/spray wash as needed (once a month?). Touch ups, repainting of areas, as needed, if needed. Until end of 2021 (at minimum).
NOTE: The site could be then allowed to return its previous untended state, or a consideration could be to have the work become ‘permanently temporary’, with occasional light maintenance. A ‘Friends of the Park’ initiative could be created to continue some maintenance beyond the year if desired.The artist is open to touching up or repainting rocks/sections over a longer period (the rocks, painted in a durable exterior house paint, could last 5 years), the work evolving even further over time. Finally, the artist is also interested in others (individuals, or collectives) reinterpreting the color field in the future. (For example, one concept would be having the stones painted over by a dozen graffiti artists, and then the stones ‘remixed’.) A comparison could be the “Rainbow Tunnel” on the DVP, something ‘temporary’ that lasts over decades.
4. Audience
Everyone. Locals, tourists, and a worldwide audience attending virtually via the web.
5. Community Engagement
Public participation - citizens, students, community groups, passersby (via outreach programs at site, schools, libraries, public centers, media messaging, calls, and so on), will be invited to paint rocks (found or provided) to be added to the site in and around the original painted stones. For example, at the nearby Fort York Library, Bentway, or Canoe Park, rocks could be painted and then walked over to the site. (Fun idea: international people could mail in a rock, could be ongoing story/blog posts.)
Artist talks and walks, periodically, about the inspiration ideas, and philosophy behind the work (awe, Zen gardens, graffiti, prairie skies, coloring outside the lines, working en plein air, digitalism, Kirlian photography, ephemeral art, earthworks, crowdsourcing…), at site, schools, community centers, colleges, museums, podcasts, radio…
Online engagements - hashtag posting of photos of the art or selfies at the work; a Best Photo of the work competition (with prize) run; see more under “Community” in Letter of Interest, above, and Communication, below.
6. Project Communication
Dedicated website for the work, with information, Virtual Tour, videos, ongoing posts and documentation, comment engagement
Social media posting: IG, FB, Youtube, TikTok, Vimeo for duration
Traditional print, tv, radio media contacted locally, nationally, and internationally, targeting art, design, entertainment, To Do, tourist stories (artist has database)
Online publications, blogs, podcasts, email lists (Akimbo, CARFAC, etc), artist’s own database of writers, patrons, curators, collectors, publications utilized
Artist talks, on and offsite (details above)
Competitions/Games with prize: 1) Best Photo of work 2) Spot & photo ‘the one green neon rock’ 3) small, hidden offsite colored rock placements, as Geocache hunt
Liaison with all City of Toronto / Year of Public Art resources & promotional efforts
7. Location
A triangular space under the Gardiner Expressway, on the east side of Dan Leckie Way, and just south of Canoe Park Landing. A large sidewalk borders its west side, and a wide path on its north. Behind a barrier on the south edge of the lot is Lake Shore Blvd. The area is roughly 10,000 sq. feet (1000 sq m), and is entirely covered by thousands of melon-sized river rock or stones. The topography is an uneven surface, with shallow rises, slight valleys, and low mounds.
OPTION: the work could be expanded to other sites as a ‘decentralized’ work. For example the pre-existing rock field next to Fort York Library, stone fields at the Toronto Airport, or smaller ‘placed’ fields at other sites around the city could be executed. each with small didactic informing of other locations to see.
8. Accessiblity standards
Easily accessed and viewed from existing wide city sidewalk and paths. Interactive virtual tour 360 degree video online.
NOTE: a simple cleared path into the central area rocks is a consideration. However, as the work can be experienced from the sidewalk, the path or clearing is not integral to the concept. If a path or pier ’into the work’ is seen as highly desirable, the artist is not certain if the work would be considered equivalent to the Winter Stations at Woodbine — that is, visible to all but without constructed paths to each work — or if a wooden platform re: accessibility would need to be constructed, so this has not been included in the Budget.
OPTIONS for the work:
at chosen site, full-sized, or smaller painted surface (re: budgetary restrictions)
shifted to alternate site, similar settings
with a path allowing entrance into interior
decentralized, with additional sites in the area or throughout the city (pre-existing stone sites or created by placing stone), of scale or small nodes
duration expanded beyond 2021
Final Notes:
The artist will create the work with two assistants (artists). The stones will be painted as found in place, with soft-edged clouds of overlapping colors flowing across occasional linear forms. Some colors will only reveal from certain directions. The artist will use a spray gun with an extension to create the large swathes of color. (Artist has experience with spray gun equipment.) Local power from nearby outlets (already researched) will be used for the airless compressor, and 50’+ hoses for reach. Low VOC latex house paint will be used.
The artist has a history of doing ephemeral and permanent works, in Tokyo, LA, Calgary and Toronto. This has included 10 storey projections over the busiest intersection in the world (Shibuya), yearly 50’ earthwork ‘paintings’ on frozen lakebeds (Ontario), a 200 kg. artwork for a lobby (Calgary), a 40’ installation composed from 800 discrete painted units (Banff residency). He has also done various crowdsourced and distributed artworks (see website.)
The artist lives near the proposed site, and has considered this location for years for a large work of art that synthesizes his ephemeral outdoor art, ambitious-scale, while combined with the works made from discrete units. He also has experience (through both art and music careers) with timelines, planning and problem-solving, negotiating prices and contracts, (over) delivering within a limited budget, promotion and getting press, shooting and editing videos, creating websites, email and social media campaigns, and so on.